ExtSpot
MozBar icon

MozBar Chrome Extension Analysis

SEO & Traffic Analytics

Chrome extension ID: eakacpaijcpapndcfffdgphdiccmpknp

A browser extension that provides instant SEO data, including Domain Authority (DA) and Page Authority (PA), directly on web pages. It includes tools for link categorization, technical audits of schema and robots.txt, and SERP analysis with CSV export capabilities.

Developer:Moz
Version:5.0.16
Size:445KiB
Last updated:
View developer profile
External:Chrome Web StoreOfficial website

Overview

Installs

900K+

Rating

★ 3.3

2,532 reviews

Languages

1 locales

Includes English

Market analysis

Review-backed positioning, friction, and market signals for this Chrome extension.

Backed by review samples

Macro category

SEO & Traffic Analytics

Pricing friction

Moderate review signal

Complaint intensity

High review signal

Listing & review signals
Observed signals from store listing text and review samples.

Listing positioning

MozBar positions itself as a professional, all-in-one SEO toolkit designed for real-time analysis of authority metrics and on-page elements. It emphasizes its V5 re-engineering for lightning-fast performance and customizable workspace layouts.

Inferred product pattern

Professional SEO utility leveraging a proprietary metric database to provide instant browser-based site analysis.

Review-backed pain points

Users report frequent 502 errors during login, significant browser slowdowns ('heavy' resource usage), and frustration over the requirement of a paid subscription to access core metrics like DA and PA.

Observed feature gaps

Reviews suggest a lack of reliable free access to authority metrics and difficulties in deleting Moz accounts.

Tags
SEO ToolbarDomain AuthorityOn-Page AuditSERP AnalysisTechnical SEO
Target users

- SEO Professionals

- Digital Marketers

- Web Developers

- Competitive Researchers

Primary use cases

- Checking site authority metrics in real-time

- Auditing internal and external link structures

- Analyzing technical SEO tags and schema

- Performing bulk SERP metric analysis

Positive themes

- Efficient for assessing overall website SEO health

- Valuable for identifying high-quality backlink targets

- Useful for monitoring search results and customer feedback

Negative themes

- Persistent authentication and login loops

- Severe browser performance degradation

- Aggressive paywalling of previously free metrics

- Instability and bugs following the V5 update

Observed friction

- Free-tier complaints detected

- Account blocking complaints detected

- Performance complaints detected

- Privacy complaints detected

- Strong friction regarding the high cost of Pro subscriptions and the shift of key metrics from the free tier to paid tiers.

Evidence boundary: Data extracted from store listing and a sample of 30 helpful and rating-specific user reviews. Some review samples contain contradictory ratings where a 5-star rating is accompanied by negative text.
Complaint summaries
Review-backed complaint signals grouped by operational area.

Support

Users report being told that free tools will not receive future updates and general lack of resolution for technical bugs.

Reliability

Frequent reports of the extension being 'out of order', failing to display data, and crashing the browser or causing lag.

Privacy

One user alleged the extension used trick UI to prompt the installation of other software (Pendo.io).

Access & pricing

- Free entry with paid features

- Login needed for core features

- Limited free usage observed

Store listing facts

Listing assets

- Screenshots: 5

- Videos: 0

- Languages: 1

Trust signals

- Privacy policy

- Developer contact

- Official website

- Support link

Store metadata

- Version: 5.0.16

- Size: 445KiB

- Last updated:

Listing SEO keywords

Search intent keywords
Keyword signals for evaluating how users may discover, compare, or search for this extension category.

Core discovery

MozBar chrome extensioncheck domain authority toolbaron-page SEO audit toolreal-time SEO metrics

Comparison

MozBar vs Ahrefsbest SEO toolbar extensionMozBar alternatives

Problem

how to check page authorityanalyze SERP metricsaudit schema markup

Alternative

free SEO toolbarDA PA checker extensionRank Bar SEO

Similar extensions

Jump to related discovery paths:

More in toolsMore from this developer

Screenshots

MozBar screenshot
MozBar screenshot
MozBar screenshot
MozBar screenshot
MozBar screenshot

Links

Website: moz.com

Privacy policy: https://moz.com/privacy-policy

Support links: https://moz.com/help

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