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GTM Variable Builder icon

GTM Variable Builder Chrome Extension Analysis

Developer & Designer Tools

Chrome extension ID: feeboihdgpananoagfmbohoogoncndba

This Chrome extension allows users to highlight any text or element on a webpage and instantly generate the corresponding JavaScript code. This code can then be used to create custom JavaScript variables in platforms like Google Tag Manager, facilitating data extraction from web pages.

Developer:triangledigital.xyz
Version:4
Size:82.84KiB
Last updated:
View developer profile
External:Chrome Web StoreOfficial website

Overview

Installs

30K+

Rating

★ 4.5

29 reviews

Languages

1 locales

Includes English

Market analysis

Review-backed positioning, friction, and market signals for this Chrome extension.

Backed by review samples

Macro category

Developer & Designer Tools

Pricing friction

Low review signal

Complaint intensity

Moderate review signal

Listing & review signals
Observed signals from store listing text and review samples.

Listing positioning

The extension is positioned as a tool for easily building custom JavaScript variables. It emphasizes simplifying the process of extracting highlighted webpage content to generate JavaScript code, specifically for Google Tag Manager (GTM) or other platforms requiring page variables.

Inferred product pattern

A utility extension designed to streamline the process of web data extraction and JavaScript variable generation for web analytics and tag management platforms like GTM.

Review-backed pain points

A significant pain point observed in reviews is the core functionality failing, with users reporting that the extension 'Does not work' or 'is not working anymore,' leading to frustration and inability to use the tool.

Observed feature gaps

Based on the listing and reviews, there are no explicitly stated feature gaps. However, the recurring 'does not work' complaints suggest a gap in reliable, consistent functionality rather than missing features.

Tags
GTMJavaScript VariableData ExtractionWeb Developer ToolTag Manager
Target users

- Google Tag Manager users

- Web developers and marketers

- Data analysts needing to extract website content

- Non-technical users managing website tags

Primary use cases

- Generating custom JavaScript variables for Google Tag Manager

- Extracting specific data points (e.g., ID, title, value, phone, email) from web pages

- Simplifying data layer creation for analytics and tracking

Positive themes

- Highly helpful and fantastic for GTM users

- Simplifies variable creation without needing a data layer

- Excellent tool for non-technical individuals working with GTM

- Works perfectly and is quick and easy to use

Negative themes

- Extension does not work or has stopped functioning

- Nothing appears in the console after selection and clicking

Observed friction

- Performance complaints detected

- Pricing information is not available from the store listing or reviews, so no pricing friction has been observed.

Evidence boundary: This analysis is based on the Chrome Web Store listing's title, short and long descriptions, developer information, and a sample of 10 user reviews, including both high and low ratings. The number of reviews is limited (29 total), and some positive reviews are future-dated, which may affect the perceived timeliness of positive sentiment. However, recent negative reviews highlight current functionality concerns.
Complaint summaries
Review-backed complaint signals grouped by operational area.

Support

No direct support complaints were found, but one review asking 'Why? What happened?' after the extension stopped working indicates a potential need for developer communication regarding functionality issues.

Reliability

Reliability is a concern, with multiple reviews indicating the extension 'Does not work' or 'is not working anymore,' directly impacting its core function for some users.

Privacy

No privacy or security complaints were found in the available reviews.

Access & pricing

- No clear monetization signal

- No account requirement observed

- No clear pricing signal

Store listing facts

Listing assets

- Screenshots: 1

- Videos: 1

- Languages: 1

Trust signals

- Developer contact

- Official website

Store metadata

- Version: 4

- Size: 82.84KiB

- Last updated:

Listing SEO keywords

Search intent keywords
Keyword signals for evaluating how users may discover, compare, or search for this extension category.

Core discovery

Google Tag Manager variablescustom JavaScript variablesGTM data extractionwebsite element selectorJavaScript code generator

Problem

creating GTM variablesextracting data from webpagesgenerating JavaScript for GTMGTM custom JS variable help

Alternative

GTM custom variable alternativestag management toolsdata layer helper tools

Similar extensions

Jump to related discovery paths:

More in developerMore from this developer

Screenshots

GTM Variable Builder screenshot

Links

Website: triangledigital.xyz

Videos: Watch

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