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PixelPal (by NextRoll) icon

PixelPal (by NextRoll) Chrome Extension Analysis

Developer & Designer Tools

Chrome extension ID: fogcpfhkppaffphabnmapoopakjbfnbb

PixelPal is a browser extension that detects and validates AdRoll or RollWorks tracking pixels on websites. It provides visual indicators of pixel status and displays detailed logs regarding detected events, warnings, or implementation errors.

Developer:NextRoll, Inc.
Version:1.2.9
Size:145KiB
Last updated:
View developer profile
External:Chrome Web Store

Overview

Installs

5K+

Rating

★ —

0 reviews

Languages

1 locales

Includes English (United States)

Market analysis

Review-backed positioning, friction, and market signals for this Chrome extension.

No review samples found

Macro category

Developer & Designer Tools

Pricing friction

Low review signal

Complaint intensity

Low review signal

Listing & review signals
Observed signals from store listing text and review samples.

Listing positioning

PixelPal positions itself as an essential diagnostic utility for advertisers using AdRoll or RollWorks platforms. It provides real-time verification of pixel implementation to ensure accurate traffic tracking and audience synchronization for marketing campaigns.

Inferred product pattern

Single-purpose developer diagnostic tool for a specific marketing ecosystem.

Review-backed pain points

Review-backed data is not available.

Observed feature gaps

No review-backed feature gaps identified due to a lack of user feedback.

Tags
AdTechPixel DebuggerConversion TrackingMarketing Analytics
Target users

- Digital Marketers

- Performance Marketers

- Web Developers

Primary use cases

- Verifying AdRoll pixel implementation

- Debugging conversion tracking

- Validating audience data capture

Positive themes

No positive theme data.

Negative themes

No negative theme data.

Observed friction

- No pricing friction observed; the tool is positioned as a free utility for existing AdRoll/RollWorks customers.

Evidence boundary: Data is derived exclusively from the official Chrome Web Store listing provided by NextRoll, Inc. The lack of public user reviews limits the ability to assess real-world performance, bugs, or user sentiment.
Complaint summaries
Review-backed complaint signals grouped by operational area.

Support

No support complaints available.

Reliability

No reliability complaints available.

Privacy

No privacy complaints available.

Access & pricing

- Free usage observed

- No account requirement observed

- Free plan or free usage claimed

Store listing facts

Listing assets

- Screenshots: 2

- Videos: 0

- Languages: 1

Trust signals

- Privacy policy

- Developer contact

- Support link

Store metadata

- Version: 1.2.9

- Size: 145KiB

- Last updated:

Listing SEO keywords

Search intent keywords
Keyword signals for evaluating how users may discover, compare, or search for this extension category.

Core discovery

AdRoll pixel validatorRollWorks pixel checkerpixel debugging extensionmarketing pixel troubleshooting

Comparison

AdRoll vs tag managerpixel tracking audit tool

Problem

pixel not firingtracking errorsmarketing pixel issues

Alternative

Google Tag AssistantFacebook Pixel Helper

Similar extensions

Jump to related discovery paths:

More in developerMore from this developer

Screenshots

PixelPal (by NextRoll) screenshot
PixelPal (by NextRoll) screenshot

Links

Privacy policy: https://www.nextroll.com/privacy

Support links: https://help.adroll.com/hc/

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